2023
Casa das Rosas
The Museum is a diverse space located on Paulista Avenue, one of the main avenues in the city of São Paulo, where various cultural events take place.
The Museum is a diverse space located on Paulista Avenue, one of the main avenues in the city of São Paulo, where various cultural events take place.
(Re)imagining the Museum.
Our challenge was to position the Museum in the contemporary context without neglecting its rich history, acknowledging that the building itself carries its own story. Thus, we used the House as a path to its forms. The new logo includes an appendage, the word MUSEUM, with a line representing the link between times.
Our challenge was to position the Museum in the contemporary context without neglecting its rich history, acknowledging that the building itself carries its own story. Thus, we used the House as a path to its forms. The new logo includes an appendage, the word MUSEUM, with a line representing the link between times.
